I'm Kaitlyn, a passionate Marketing Leader with a relentless drive to transform ideas
into impactful campaigns.
Hello and welcome!
I don't just create marketing content. I engineer journeys that resonate with your target audience, drawing them in and converting them into loyal customers.
About
Lifecycle Marketing
Let me direct your strategic approach that involves tailoring marketing efforts to different stages of a product's life, from introduction to growth, maturity, and eventual decline. I'll ensure the right messages reach the right audiences at the right time.
Content & Brand Marketing
I'll focus on creating and sharing valuable, relevant, and consistent content to attract and engage your target audience. It's about building trust and establishing thought leadership while promoting through email, social media, landing pages, blog posts, videos, influencers, and more.
Project Management
Need a pro who has mastered the art of planning, organizing, and overseeing tasks, resources, and timelines to achieve specific goals? I'm your woman. Let me coordinate teams, set priorities, and ensure efficient execution from start to finish.
Recent Projects
Testimonials
Kaitlyn helped lead the lifecycle marketing efforts at Slickdeals and played an impactful role in our team's success. Kaitlyn has a sharp, strategic mind and strong communication skills that empower her to thrive in collaborative environments. She is nimble and proactively seeks to understand the technical intricacies of each project, ensuring a successful launch and seamless integration. She empowers her team to reach their full potential and fosters a positive work environment where collaboration and creativity thrive.
—Kristina Paulos at Slickdeals
Kaitlyn is an incredibly driven and hardworking individual who consistently goes above and beyond to achieve remarkable results. Her strategic thinking and meticulous planning led to significant wins for the Giro brand in digital marketing and e-commerce. She consistently makes data-informed decisions that optimize marketing strategies and drive business performance. She excels at presenting complex technical concepts to large groups, making them easy to understand. Her collaborative nature fosters open communication and brings people together to achieve common goals.
—Willie Honig at Giro
I was continually impressed by her professionalism, drive and attention to detail. At a small company, it's important for team members to wear multiple hats and Kaitlyn did this with ease. Her ability to prioritize tasks and manage time was paramount as she helped create thoughtful content for print and digital properties while also working closely with partners on email promotions and native content with hyper-focused social strategies. In addition to all this, she still found the time to spearhead a program to boost SEO for multiple digital properties and hosted workshops to bring colleagues up to speed on best practices.
—Damian Quigley at Snowboard Mag