SOCIAL MEDIA

@GiroCycling

  • Created and executed social media strategy that successfully demonstrated growth for @girocycling.

  • Increased followers by 28%, impressions by 284%, and the number of published posts by 134% in a 2.5 year period. 

  • Planned original social media campaigns. 

  • Developed a new way to source content from global and regional athletes, photographers, videographers, and influencers.

  • Created and executed #GiroInTheWild evergreen campaign as a way to engage with audience, reward fans for creating brand-specific content, and build community

@GiroSnow

  • Created and executed social media strategy that successfully demonstrated growth for @girosnow.

  • Increased followers by 77%, impressions by 316%, and the number of published posts by 22% in a 2.5 year period. 

  • Planned original social media campaigns. 

  • Developed a new way to source content from global and regional athletes, photographers, videographers, and influencers.

  • Developed and executed #ChairliftQ&A Series on @girosnow with Enni RukajarvDarcy Sharpe, and Sebbe De Buck.

@SnowboardMag

  • Was responsible for smooth content flow/daily posts on @snowboardmag's social channels—reviews, roundups, news, athlete profiles, destination inspiration, videos, etc.

  • Analyzed social statistics to optimize channels for engagement/traffic. 

  • Produced live social media event coverage at contests and events.

@Cannuka

  • Developed social media strategy for Cannuka, a startup skincare company, from the ground up.

  • Sourced content from influencers, photographers, and designers.

  • Wrote social media copy with the goal to inform consumers about the benefits of CDB and Manuka honey.

  • Engaged with audience daily.

  • Tracked impressions, engagement, followers, and overall growth. 

@FinishLineWomen

  • Spearheaded launch of Finish Line Women on the Finish Line Blog and on Instagram.

  • Developed successful strategy to increase women’s sales through new online women’s community.

  • Planned unique and authentic content stories. 

  • Utilized influencers and outsourced photographers for images.

© 2017 Kaitlyn Schlicht