SOCIAL MEDIA

@GiroCycling

Created and executed social media strategy that successfully demonstrated growth for @girocycling.
Increased followers by 28%, impressions by 284%, and the number of published posts by 134% in a 2.5 year period.
Planned original social media campaigns.
Developed a new way to source content from global and regional athletes, photographers, videographers, and influencers.
Created and executed #GiroInTheWild evergreen campaign as a way to engage with audience, reward fans for creating brand-specific content, and build community.

Created and executed social media strategy that successfully demonstrated growth for @girosnow.
Increased followers by 77%, impressions by 316%, and the number of published posts by 22% in a 2.5 year period.
Planned original social media campaigns.
Developed a new way to source content from global and regional athletes, photographers, videographers, and influencers.
Developed and executed #ChairliftQ&A Series on @girosnow with Enni Rukajarvi, Darcy Sharpe, and Sebbe De Buck.

Was responsible for smooth content flow/daily posts on @snowboardmag's social channels—reviews, roundups, news, athlete profiles, destination inspiration, videos, etc.
Analyzed social statistics to optimize channels for engagement/traffic.
Produced live social media event coverage at contests and events.

Spearheaded launch of Finish Line Women on the Finish Line Blog and on Instagram.
Developed successful strategy to increase women’s sales through new online women’s community.
Planned unique and authentic content stories.
Utilized influencers and outsourced photographers for images.

Developed social media strategy for Cannuka, a startup skincare company, from the ground up.
Sourced content from influencers, photographers, and designers.
Wrote social media copy with the goal to inform consumers about the benefits of CBD and Manuka honey.
Engaged with the audience daily.
Tracked impressions, engagement, followers, and overall growth.